Statistical personas also have the following cons: They are based on real data with no human assumptions. They can use proto or qualitative personas as a starting point. They reduce human biases being a factor in creating the personas. They give a better view of what percentage each persona makes up for your overall users. The large sample sizes can reduce bad assumptions about the importance of certain traits.
Statistical personas have the following pros:
Persona meaning free#
Then the information gathered would be used to formulate a survey to send to users, which could be analyzed and organized free from your team's conscious or unconscious biases. There are a few methods to do this, but one way is to do similar research that you do for qualitative personas by interviewing a small group of people. For statistical personas, the team would gather a large amount of data through surveys of your potential users. Statistical personas are created using a mix of a large amount of statistical data as well as similar methods to creating qualitative personas. Related: Qualitative Data Examples and Types Statistical personas Might seem less scientific to colleagues unfamiliar with UX. Small sample sizes can lead to inaccuracy regarding a large population of users.Ĭertain methods of creating qualitative personas can put too much emphasis on traits that are less relevant or ignore traits that are less common. Not quite as fast to create as proto personas. The cons of using qualitative personas are: The research is more accurate than team member assumptions. The research can be used for other types of planning and analysis. They take less time to create than statistical personas. They don't require a lot of effort to create. They are based on real people and thus are more relevant to your real users. The pros of using qualitative personas are: It can be a complex process, but is also useful information and the personas are then based on real people's actions and interests. The team then groups the researched users' information into fictional personas that match the data that was gathered. This research usually involves interviewing a group of people about any number of things that might be relevant to the product you're developing. Qualitative personas are personas that are based on a small amount of research.
Persona meaning how to#
Related: What Is a User Persona? Definition and How To Make a UX Persona Qualitative personas They might give colleagues a negative impression of the effectiveness of personas. If you use existing research, it might be outdated. They might reinforce your team's erroneous assumptions. They might be inaccurate since they're not based on research. Here are the cons to using proto personas: They can be used to develop other personas. They organize your team's assumptions into clear expectations. Here are the pros to using proto personas: Proto personas are usually created through collaboration from the team until you have identified the right number with the right attributes. Since you won't be doing any new research, putting together the personas can be quick and simple. Here are the different types of personas you might use, with the pros and cons for each: Proto personaĪ proto persona is based on existing data, if there's any, and team assumptions and is the quickest persona type to get started. Related: What Is a Persona? Persona types Personas are used in design but also in marketing. Most companies choose only one or two personas, but those personas are usually detailed, with lots of demographic information and relevant details.
Persona meaning software#
Persona types are usually fictional people who fit the criteria for what types of people the company feels will use their software or site. Persona types are types of people used when creating a website or application to understand how users will utilize the technology and how to best serve their needs. In this article, we explain what persona types are, what the three persona types include and how to choose a persona type. If you're trying to create personas but aren't sure what your options are or how to create them, it can help to read about the different persona types. Personas are created to help both teams in creating a website or application and then marketing it. User experience design teams and marketing teams have a major piece of planning information in common, which is personas.